Legendary Crooners – The “Unforgettable” Nat King Cole
1. Never send more than three songs unless specifically requested otherwise. Demo listeners like watching the “in” pile diminish and the “out” pile grow as quickly as possible. If the listener has a limited time to listen, which is usually the case, the tendency is to listen to a tape/CD they know they can complete. So if you send a demo with ten songs on it and someone else’s demo has one song, you can bet that the “out” pile will grow quickly with one-song demos. There’s also the psychology that implies, “I’ve sent you the song you need!” This is particularly true in pitching songs to producers for a specific artist. Along those same lines, most people resent 풀싸롱 getting tapes/CDs with 20 songs and a letter that says, “I know you’ll like at least one of these, so just pick out what you want.” They want you to do that and send them three songs or less. Songs you totally believe in. If you’re not far enough along to be able to decide, you’re not ready. When sending CDs with more than three songs, highlight three you want the listener to focus on first, and include the numbers of the cuts in your cover letter and lyric sheets (so they have a reference while the CD is on their player and they can’t see the label). If they like those, they’ll listen to the others. And please, remove the shrink-wrap!
2. Place your best and most commercial song first. If you have a strong up-tempo song it’s a good bet to start with that. If they don’t like the first one, it may be the only shot you get. If you’re sending a cassette, put all the songs on the same side and put the label only on the “play” side.
3. Never send your original master tape or CD. You may never see it again and it’s not fair to saddle its recipient with responsibility for it.
4. Always cue your tape to the beginning of the first song. You don’t want the person to start listening in a bad mood because you just wasted his time making him rewind your tape. When you make your copies, leave four seconds between songs. Most cassette decks have an automatic search feature, which finds the silence between songs stops the fast-forward and automatically starts playing the next song. Obviously, this isn’t a problem with CDs. If your CD contains more than the first four you want heard, clearly mark on the on the CD and printed insert, which ones you want them to hear.
5. Send a lyric sheet neatly typed or printed. Letterhead is impressive. It says “This is my business and I take it seriously.” Some don’t like to look at lyrics while they listen, but most do. It’s a time saver to be able to see it all at once and to see the structure of the song graphically laid out on the page. Lead sheets (with melody and lyric together) are not sent out with demos. They’re good to have at the point where a producer wants to record your song and you wanted to be sure he/she has the correct melody, but since the current copyright law permits tapes/CDs to be sent for copyright registration, their importance has diminished. Lead sheets are bulky to mail, it’s too difficult to follow the lyric and visualize the song’s form, and many industry pros don’t read music anyway. It also pegs you as a songwriter over 50 who have no experience in submitting demos since this practice went out of style about 25 years ago.
Separate the sections of the songs with a space when you type out your lyric sheet. Label each one (verse, chorus, bridge etc.) at the upper left side of the section. Do not type your lyrics in prose fashion. Lay them out with the rhymes at the ends of the lines so the structure and rhyme schemes of the song can be seen immediately.
6. Make sure there’s a copyright notice ) on the bottom of the lyric sheet and on the tape or CD label. Technically, this isn’t necessary but it alerts everyone that your song is protected, whether it’s registered or not.
7. Cover letters should be short and to the point. Let the music speak for itself and avoid hype. A professional presentation will do more to impress someone than “I know these are hit songs because they’re better than anything I’ve ever heard on the radio,” or “I just know that we can both make a lot of money if you’ll publish these songs.” Avoid the temptation to tell your life story, and don’t explain how you have a terminal disease, you’re the sole support of your 10 children and if these songs don’t get recorded they’ll all be homeless or worse. In fact, don’t plead, apologize or show any hint of desperation. It only gives the message that you have no confidence in the ability of the songs to stand on their own.